Inspired by light.
Perfected in sound.
Music Video Recording, Post-Production & Release Services
Music video recording services built for artists who want a clean, cinematic result-from pre-production planning and on-set filming to post-production, delivery formats, and social launch support.
Music video recording and production at Sunlight Productions is designed as a complete creative and technical process, supporting artists from concept development through final delivery. Each project begins with visual direction and narrative alignment, ensuring that the video reflects the artist’s identity, sound, and intended audience.
Our music video production services include creative planning, location or studio filming, and structured production workflows adapted to both independent and label-backed projects. Whether the goal is performance-driven storytelling, cinematic narrative, or visually abstract concepts, each production is developed with clarity and purpose.
Filming is handled using professional cinema equipment, controlled lighting setups, and experienced crew coordination. The production phase is followed by detailed post-production, including editing, color grading, and final mastering. Every music video is delivered in formats optimized for digital platforms, broadcast standards, and promotional use.
Beyond production, Sunlight Productions supports artists with music video release preparation. This includes formatting for streaming platforms, promotional teasers, and technical readiness for distribution. Our approach ensures that music video production is not isolated to filming alone, but fully integrated into the artist’s broader release strategy.
Based in Los Angeles, Sunlight Productions works with artists across genres, offering scalable music video production services that prioritize visual quality, creative integrity, and professional execution.
Inside Outside
The track was produced by Joe Cardamone and mixed by Ed Stasium.
Shot in Los Angeles on 16mm black-and-white film, the video embraces grain, contrast, and physical texture. Cinematography by Joaquim Pojul grounds the imagery in raw, analog intensity, while direction by Aleksandar Adzic shapes a visual language built on tension and restraint.
- The video stars Milica and Jelena, with Whyatt appearing on guitar.
- Costumes are designed by Maja Rajcic.
Produced under Sunlight Production Holdings LLC,
Inside Outside is a collision of sound and image-driven by rhythm, attitude, and cinematic minimalism.
Grain. Contrast. Tension.
LOVE TO SEE YOU IN LOVE
Music video recording – LOVE TO SEE YOU IN LOVE is a song from the fourth studio album by Vitamin XP.
Shot in France during the CANNES FILM FESTIVAL, the video was captured on super 8mm film, embracing the immediacy and texture of analog cinema. Fleeting glances, raw proximity, and movement through public space shape a visual language that feels spontaneous and intimate.
Love, noise, and light pass through the frame—colliding briefly, then disappearing—leaving behind a sense of cinema in motion.
The World Will Follow
Official Music Video Recording
Music video recording – The World Will Follow is the official music video for the song by Andi Starr – a visual meditation on movement, connection, and emotional gravity.
The project was made possible by a deeply committed group of artists and collaborators, both in front of and behind the camera. Every frame reflects a shared dedication to craft, atmosphere, and storytelling.
The music video is directed by Aleksandar Adzic and Ben Gendrom, and produced and edited by Kellen Dimitri under VitaLux Entertainment.
The song is written and performed by Andi Starr with music by Andi Starr and Kevin Whalen. Lyrics are by Andi Starr, S. Usher Sund, and Kevin Whalen, including the line:
“all these loves and all these faces
take me down to your beautiful places.”
The World Will Follow stands as a collaborative work of music and cinema- guided by gratitude, shaped by trust, and driven by a shared creative vision.
I DONT CARE ABOUT ROCKNROLL
I DON’T CARE ABOUT ROCK’N’ROLL is the explosive first single from the upcoming third album WATERMELON-a raw, defiant statement that strips rock music down to instinct, sweat, and attitude.
Shot on location at the iconic Bronson Cave in Los Angeles, the video channels rebellion, grit, and controlled chaos, pairing stark visuals with relentless energy. The setting amplifies the song’s unapologetic message: rock isn’t nostalgia—it’s a living, breathing force.
The track was produced by Joe Cardamone and blends aggressive guitars, driving rhythms, and fearless vocals into a sound that refuses to play by the rules.
Credits
Song produced by: Joe Cardamone
From the album: WATERMELON
Music video directed by: Aleksandar Adzic
Edited by: Jacob Mendel
Bass: James Lionheart
Drums: Alejandra Arellano
Vocals / Guitars: Aleksandar Adzic
This is not a tribute to rock.
This is a challenge to it.
Pre-Production
Pre-production is where the creative and technical foundation of the music video is built. We work closely with the artist to develop a strong visual concept that aligns with the song’s mood, message, and identity, supported by a clear treatment and curated visual references. Detailed storyboards and shot lists are created to define camera movement, pacing, and performance moments before the shoot begins.
We handle location scouting, permits, and logistical approvals to ensure a smooth and compliant production process. Casting, talent coordination, wardrobe, styling, and costume planning are carefully managed to maintain visual consistency and character authenticity. With structured scheduling and budgeting, pre-production ensures efficiency on set while protecting the creative vision from start to finish.
- Creative concept development
- Treatment writing & visual references
- Storyboarding & shot lists
- Location scouting & permits
- Casting & talent coordination
- Wardrobe, styling & costume coordination
- Production scheduling & budgeting
Production / Recording
Production is where the music video comes to life through precise execution and creative direction. We provide professional music video filming in studio environments or on carefully selected locations, guided by experienced directors who shape performances, pacing, and visual tone. Cinematography is tailored to the project’s aesthetic, whether shot digitally, on 16mm film, in black and white, or full color, using high-end camera, lens, and grip equipment.
Our lighting design enhances mood, depth, and texture while ensuring artists look their best on camera. Playback systems and performance capture are tightly synchronized for accuracy and energy, with multi-camera setups used to maximize coverage and creative options. Where permitted, drone and specialty shots add scale, movement, and cinematic impact to elevate the final result.
- Professional music video filming (studio or on location)
- Director & creative direction
- Cinematography (digital, 16mm, black & white, or color)
- Camera, lens & grip equipment
- Professional lighting design
- Playback & performance capture
- Multi-camera setups
- Drone & specialty shots (where permitted)
Post-Production
Post-production is where the music video is shaped into its final cinematic form. Our editors assemble footage with precise performance syncing and timing to ensure every cut aligns with the rhythm and emotional flow of the track. Color correction and cinematic color grading are applied to establish a consistent visual tone, whether bold and modern, natural, or stylized.
We offer specialized black-and-white finishing, film grain styling, and texture treatments for a timeless, analog feel. Visual effects, motion graphics, titles, captions, and end credits are integrated seamlessly without overpowering the performance. Final masters are formatted for all required aspect ratios, including vertical, square, and widescreen, ensuring flawless delivery across every platform.
- Video editing & assembly
- Performance syncing & timing
- Color correction & cinematic color grading
- Black & white finishing & film grain styling
- Visual effects (VFX) & motion graphics
- Titles, captions & end credits
- Aspect ratio formatting (vertical, square, widescreen)
Final Deliverables
Final deliverables ensure your music video is fully prepared for release across every major platform. We provide a high-quality master video optimized for YouTube, Vevo, and professional distribution standards, preserving maximum visual and audio fidelity. In addition to the main cut, we create vertical and short-form edits tailored for Reels, Shorts, and TikTok to maximize reach and engagement.
All exports are platform-optimized with correct formats, codecs, and aspect ratios to ensure smooth playback and algorithm compatibility. We carefully select thumbnails and cover frames designed to capture attention and improve click-through rates. Every final asset is securely archived and backed up, giving you long-term access and peace of mind.
- Master video for YouTube & Vevo
- Vertical & short-form edits (Reels, Shorts, TikTok)
- Platform-optimized exports
- Thumbnail & cover frame selection
- Archive & backup of final assets
Release Strategy & Distribution
Release strategy ensures your music video launches with maximum visibility, momentum, and long-term impact. We plan and schedule the release timeline strategically, aligning the video launch with audience behavior, platform algorithms, and promotional cycles. YouTube uploads are fully optimized with compelling titles, detailed descriptions, tags, and thumbnails designed to improve discoverability and click-through rates.
Metadata and SEO optimization are applied across platforms to strengthen search performance and long-tail visibility. We develop premiere and countdown strategies that build anticipation before release, increasing early engagement and watch time. Press-ready video assets are prepared for media outlets, blogs, playlists, and promotional partners to support wider distribution and coverage.
- Music video release planning & scheduling
- YouTube upload optimization (title, description, tags)
- Metadata & SEO optimization
- Premiere & countdown strategy
- Press-ready video assets
Social Media Promotion
Social media promotion extends the life of your music video and turns a single release into sustained audience growth. We create and optimize platform-specific edits for Instagram Reels, TikTok, and YouTube Shorts, aligning visuals with current trends while staying true to the artist’s identity. Facebook and X (Twitter) video promotions are structured to maximize reach, shares, and conversation, while LinkedIn adaptations are developed when a professional or brand-facing angle is appropriate.
Custom captions, hashtags, and posting schedules are crafted to improve discoverability and engagement across each platform. We also design a structured 30-day post-release content strategy that keeps momentum high through teasers, clips, highlights, and performance moments. The result is a coordinated social presence that supports the music video long after launch.
- Instagram Reels creation & optimization
- TikTok video cuts & trends alignment
- YouTube Shorts production
- Facebook & X (Twitter) video promotion
- LinkedIn video adaptations (where applicable)
- Custom captions, hashtags & posting schedules
- 30-day post-release content strategy
Paid Promotion & Growth
Paid promotion accelerates reach and transforms a music video release into measurable audience growth. We launch targeted advertising campaigns across key social platforms, focusing on viewers most likely to engage, share, and convert. Audience segmentation and retargeting strategies are used to re-engage viewers who have watched, interacted, or shown interest in previous content.
Campaign performance is continuously tracked and optimized using real-time analytics, ensuring budgets are spent efficiently and results improve over time. These campaigns are designed not only to boost views, but to strengthen long-term artist and brand visibility across digital platforms.
- Social media ad setup & targeting
- Audience segmentation & retargeting
- Performance tracking & optimization
- Artist & brand visibility campaigns
Optional Add-On Services
Optional add-on services expand the impact of your music video and support a stronger overall release campaign. Behind-the-scenes video and photography capture authentic moments from the set, providing valuable content for promotion, storytelling, and fan engagement. We create teasers, trailers, and countdown clips designed to build anticipation before release and maintain momentum across platforms.
Artist branding visuals are developed to ensure visual consistency across social media, press, and marketing materials. We also prepare professional press kits and electronic press materials (EPK), including visuals, descriptions, and assets ready for media outlets, blogs, and industry partners-helping position the artist professionally beyond the video itself.
- Behind-the-scenes video & photography
- Teasers, trailers & countdown clips
- Artist branding visuals
- Press kit & electronic press materials (EPK)
Music video recording is more than capturing performance-it’s delivering a finished release-ready package. We provide studio or on-location filming, professional editing and grading, platform exports, and promotional assets designed to support your launch across every major network.